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Jack Dorsey and the End of Twitter

2020-06-01 20:50:59| TechNewsWorld

I'm a member of what is likely a reasonably sizable informal group of people who trained to be a CEO but declined the job -- in my case, several times. So I don't envy the position that Twitter CEO Jack Dorsey is in as he tries to figure out a way to do the right thing concerning the spread of false information and defend his company against an attack by the designated leader of the free world.

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Category: Information Technology

Webinar: B2B Influencer Marketing Keys to Success with Lee Odden and MarketingProfs

2020-06-01 17:25:24| Marketing and Public Relations - M&O

How do you create a B2B influencer marketing program that's built for success? Despite only 37 percent of B2B companies planning to implement an ongoing influencer marketing program, a full 77 percent of marketers say that prospects rely on advice from industry experts and 63 percent feel their marketing would have better results with an influencer program. Learn the keys to successfully build a truly scalable B2B influencer marketing program like those at Dell, SAP and LinkedIn by joining TopRank Marketing chief executive Lee Odden during his MarketingProfs webinar presentation, including free registration. MarketingProfs B2B Influencer Marketing Lee Odden Webinar Tune in on Tuesday, June 2 at 2:00 p.m. Eastern when Lee will present a live webinar presentation entitled "The Keys to Successful B2B Influencer Programs." What Will You Learn? Influencer marketing is all the rage for B2C products, but can it work for B2B marketing? Turns out, the answer is a resounding yes influencer marketing is a powerful but under-utilized tool for B2B marketers. Join Lee and learn how quality content makes influencer marketing an achievable goal. Even with growing optimism about how B2B influencers can deliver on thought leadership to lead gen marketing objectives, many B2B brands are not confident about their knowledge or skills to implement an influencer marketing program. Fortunately, the most successful brands are elevating the practice, creating a clear path to follow for companies looking to implement their own influencer programs. Join in as Lee Odden shares the latest research, strategies, and best practices to unlock success for an enterprise B2B content and influencer marketing program. You'll Learn: How to scale quality content with B2B influencers How leading B2B brands like SAP, LinkedIn, and Dell have been able to scale influence to directly impact B2B marketing results What to avoid and what to plan for to scale influencer content Learn B2B Influencer Marketing & Get Free Registration Free registration for Lee's 60-minute presentation is available here. Take advantage of this excellent opportunity to expand your B2B marketing program by joining Lee for this free live webinar. In the meantime you can learn more from Lee and others on the TopRank Marketing team by connecting with our award-winning marketing blog. If you would like to talk to us directly about how to improve your content marketing performance as we have done for B2B brands ranging from Adobe and Dell to LinkedIn and 3M, please connect with us here.

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Category: Information Technology

Apple-Google Contact Tracing App Gets First Trial in Switzerland

2020-05-29 20:51:51| TechNewsWorld

Switzerland has launched a pilot program for SwissCovid, a contact tracing app based on Apple and Google's jointly developed APIs. The APIs will work with iOS 13.5 and devices running Android 6.0 or higher. The pilot involves several thousand workers at Ecole polytechnique fédérale de Lausanne, ETH Zurich, the Swiss Army, and staff at some hospitals and cantonal administrations.

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Category: Information Technology

POP!_OS Delivers Outstanding GNOME Experience

2020-05-27 21:07:09| TechNewsWorld

POP!_OS 20.04 has the potential to be one of the best starting points for any new Linux user. Given this distro's rising popularity, it will continue to hold that distinction. That is a bold statement, but developer System76, has made some bold moves in pushing this Linux distro to the forefront. The company preinstalls POP!_OS in its manufactured line of desktop and laptop computers.

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Category: Information Technology

XRSpace Headset Opens Door to New Virtual World

2020-05-27 19:28:44| TechNewsWorld

A new virtual reality headset designed for mobility will serve as an entry point into a new virtual world. The $599 Mova headset from XRSpace, founded by former HTC chief Peter Chou, will support 5G and be the exclusive on-ramp to Manova, a social reality platform that aims to defy the boundaries of space and time to bring people together. Users can roam Manova as full-body avatars.

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Category: Information Technology

Lee Odden Keynotes B2B Ignite USA Build Influence in the C-Suite and on The Street

2020-05-27 12:18:09| Marketing and Public Relations - M&O

(Photo via B2BMX) Are you ready to build greater marketing influence with senior executives and with your customers? It turns out that there is a major trust gap between marketers and their board. In fact, a study by Fournaise Group reports 80% of CEOs simply dont trust marketers at all, while 91% do trust CIOs and CFOs. So how can we all as marketers improve trust, authority and credibility? Find out by joining TopRank Marketing chief executive Lee Odden during his morning keynote presentation at B2B Marketing Ignite USA 2020's live online event, and learn 5 crucial secrets to building greater influence in marketing. B2B Marketing Ignite USA 2020 Live Tune in on Thursday, May 28 at 9:30 a.m. Central when Lee will present a new keynote presentation entitled "In Marketing We Trust: How to Build Influence in the C-Suite and on the Street." What Will You Learn? During Lee's presentation youll discover how to effectively use increased trust and authority to win more budget, attract better talent and boost your digital marketing effectiveness - plus the 5 crucial secrets to building greater influence in marketing In this keynote, Lee will share his industry insight and experience, alongside brands-in-action examples, to show you: How to understand and harness the nature of influence, both internally and with customers How to build trust with company executives, to inspire more confidence in your teams marketing How major brands are using influence to achieve greater success with their marketing to customers How to make marketing first, by making customers the focus of your digital marketing Free registration for Lee's interactive keynote session with live Q & A is available here. Free Gold Pass Registration The B2B Marketing Ignite USA 2020 conference taking place in the U.S. for the first time on May 27 - 28, 2020 features in addition to Lee's keynote presentation learning and insight from a diverse array of top B2B marketing speakers. Take advantage of this excellent opportunities to expand your B2B marketing prowess by joining Lee for this free live event, and be sure to follow along using the official event hashtag #B2BIgniteUSA. In the meantime you can learn more from Lee and others on the TopRank Marketing team by connecting with our award-winning marketing blog. If you would like to talk to us directly about how to improve your content marketing performance as we have done for B2B brands ranging from Adobe to LinkedIn, please connect with us here.

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Category: Information Technology

Necessity May Give Us a Virtual Court System

2020-05-25 21:15:19| TechNewsWorld

One of the exciting things that came out of Microsoft Build was that the company has been working to create virtual court solutions. If done right, a virtual system could fix a lot of court-related problems. It would allow judges to work around their schedules better and give attorneys improved access to online resources. It also might provide a way for jurors to improve their understanding.

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Category: Information Technology

From Hobby to Career Path: Tech-Savvy HS Sophomore Learns by Doing

2020-05-22 13:00:00| TechNewsWorld

What started out as a hobby to feed his passion for technology has turned into a business for Skyler Ficklin, operator of the QuitZoom website and iSkyler YouTube video channel. Ficklin, stuck at home while his Ohio high school is closed due to COVID-19, spends his days and nights completing online learning assignments to end his sophomore year. Then he diverts attention to hands-on activities.

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Category: Information Technology

How to Soup Up Your Home WiFi With Multiple Repeaters and Access Points

2020-05-21 21:39:56| TechNewsWorld

Does flaky Internet connectivity have you scrounging for solutions? The COVID-19 pandemic increased our demand for Internet service due to working from home, online learning for kids, and video conferencing with colleagues and family members. For many people stuck at home, Internet connectivity issues became more troublesome in recent months. Use these tips to improve your WiFi performance.

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Category: Information Technology

Will Apple's AR Glasses Be Ready for Spring 2021 Debut?

2020-05-20 20:21:32| TechNewsWorld

Apple may launch a line of AR smart glasses in the spring of 2021. The new peepers will be called "Apple Glass" and sell for $499, with prescription lenses costing more, based on the latest leaks. Both lenses are displays that support gesture interaction. The glasses will work in conjunction with an iPhone. Early prototypes supported the LiDAR sensor for 3D scanning and wireless charging.

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Category: Information Technology

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