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Simplicity Does More Than Simplify Linux

2020-02-14 20:34:37| TechNewsWorld

If you want a Linux distro that caters to gaming, check out the Simplicity Linux Gaming release. If you prefer a general-purpose computing platform without a gaming focus, try Simplicity's revamped release. Either way, you will experience a no-nonsense Linux OS that requires no assembly. Simplicity Linux is a Devuan-based distro with Cinnamon as the default window manager desktop environment.

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Category: Information Technology
 

ACLU Blasts Clearview's Facial Recognition Accuracy Claims

2020-02-14 13:00:00| TechNewsWorld

The American Civil Liberties Union has leveled criticisms agains facial recognition tool developer Clearview for making misleading claims about the accuracy of its product. Clearview apparently has been telling law enforcement agencies that its technology underwent accuracy testing modeled on the ACLU's 2018 test of Amazon's Rekognition facial recognition tool.

Tags: claims accuracy recognition facial

Category: Information Technology
 

It's Time for a Social Media and Disinformation Reckoning: ECT News Roundtable, Episode 6

2020-02-13 21:23:57| TechNewsWorld

Can social media be saved? Can democracy be saved? The first question may seem less compelling than the second, but to some very worried observers, they are intimately entwined. Social networking -- on Facebook, Twitter, YouTube and a host of other online networks -- is the root of all current cultural evils, in the eyes of some critics. Undeniably, social networks offer positive experiences too.

Tags: time news media social

Category: Information Technology
 

Samsung Scores With 5G Galaxy S20's Camera Specs, New Z Flip

2020-02-12 19:20:26| TechNewsWorld

Samsung has refreshed its Galaxy smartphone line, introduced a new foldable phone, and upgraded its wireless earbuds offering. Its three new flagship phones are all 5G ready. The S20 is priced at $999, while the S20 Plus will sell for $1,199, and the S20 Ultra for $1,399. The S20 is smallest of the trio, with a 6.2-inch display. The Plus' display is 6.7 inches and the Ultra's is 6.9 inches.

Tags: z camera samsung scores

Category: Information Technology
 

5 Ways B2B Influencer Content Drives Marketing Success

2020-02-12 13:33:06| Marketing and Public Relations - M&O

B2B marketers trying to get their content seen and consumed face an uphill battle in 2020 as information overload competes with growing brand distrust to sabotage B2B marketing campaigns. So, how can B2B marketers take their content efforts to the next level of reach and engagement? Luckily for you, at TopRank Marketing we're experts at integrating B2B influencer marketing and content, and in a recent interview, our CEO Lee Odden spoke about how B2B marketers can benefit when these two aspects of marketing intersect. Lee spoke with Kristen Alexander, CMO at Certain, in a Masters of Events podcast that explores the many ways content and influencer marketing can benefit B2B marketers. Lee and Kristen discussed a wide array of opportunities for content and influencer marketing to help B2B marketers connect with customers more effectively and we've pulled out some of the most valuable insights below: 1 - Influencer Collaboration Creates Content Buyers Trust B2B companies have longer sales cycles and to feed the buyers need for more information, create sizable amounts of content for demand generation and lead generation. However, in this age of information overload and distrust of brand communications, much of that content is ignored. The way marketers can connect with distracted and distrustful buyers is through those who customers actually trust. Credible experts that have the ear of the buying customer can be excellent collaboration partners. Their influence adds credibility to the brand content and their networks provide a distribution channel that current brand marketing and advertising isn't reaching. Influencer collaboration is a subject near and dear to our hearts, that we've explored in detail in several recent articles: Inspiring Examples of B2B Influencer Marketing in Action Break Free B2B Series: Janine Wegner on Building Brand Thought Leadership With the Help of Influencers Overwhelming information choices and distrust of brand messaging make collaborating with industry experts that have the attention of audiences looking for solutions an ideal strategy. @LeeOdden 2 - Combining Influencer Advocacy & Brand Messaging Drives B2B ROI By intermingling brand messaging with influencer advocacy and influencer expertise, you can create the kinds of content programs that get reach, better engagement, and conversion. By creating a content repository you can have a taxonomy of keywords associated with the different things people are saying, which becomes a source of ingredient content that you can use to re-purpose into a white paper, eBook, blog post, newsletter, or even transform it into an infographic. You can explore a variety of content re-purposing best-practices and real-world examples with these recently article we've published on the subject: When & Why Net-New Content Creation Makes SenseAnd When It Doesnt Everything Old Is New Again: Why & How to Refresh B2B Content 6 Steps for Making Delicious Meals Out of Your Content Marketing Leftovers More advanced B2B marketers run always on influencer programs where there is a focus on developing alignment, relationships and advocacy. @LeeOdden 3 - Break Free of Boring B2B With Co-Created Content B2B is more often associated with "boring" than it is with "exciting". While B2B brands want to be taken seriously, they can also "break free" of boring B2B. To break free of boring, reach out to industry influencers and ask them to give a relevant tip, asking questions very specific to the topics your customers actually care about. These tips these industry experts provide can then be packaged in an interesting, engaging and interactive aesthetic. Interactive content is more interesting for customers and it inspires contributing influencers to share, often multiple times. As an example of how influencer content can be optimized for interesting, take a look at how interactive content for B2B marking is described in "How B2B Brands Can Break Into Interactive Content," and how to turn around a low-performing campaign in "Ghosted: Whats a Content Marketer to Do When Your Audience Goes Silent?". Creating B2B content that isnt boring requires more than a clever twist on the facts. Facts tell, but its stories that sell. Inspiration and motivation are what drive action out of content creation. But what stories should B2B brands tell, especially if the solution is complex? The answer is with your customers and understanding their pain, goals and preferences. @LeeOdden 4 - Shining a Spotlight on Your Influencers Brightens Shared Content B2B marketers can create a variety of content types that highlight the insight and information individual influencers have provided. Giving people who contributed a spotlight means they are a part of something special, giving them increased credibility and visibility. As a result, the light brands shine on influencers will be passed on as social shares to their audiences. From episodic to interactive and experiential, there are more ways to share co-created content than ever before. We explore many of those ideas in the following articles: Hungry for More: What B2B Marketers Need to Know About Episodic Content How B2B Brands Can Break Into Interactive Content What B2B Marketers Need to Know About Experiential Content Provide influencers and content creators with topic cluste

Tags: content marketing ways success

Category: Information Technology
 

Razr Reviews Raise $1500 Durability Question

2020-02-11 19:54:59| TechNewsWorld

Motorola's new foldable Razr phone has been garnering mediocre notices from early reviewers, who tended to find its performance underwhelming for a phone priced at $1,500. Still, it does have personality, which can go a long way in the smartphone market, noted Bob O'Donnell, chief analyst at Technalysis Research. "We've reached an era where phones are incredibly personal."

Tags: question reviews raise durability

Category: Information Technology
 

Rumblings in the Cloud

2020-02-10 20:15:59| TechNewsWorld

One of the old sayings is that there are "lies, damned lies and statistics," with the implication being you really can't trust most reported numbers. Still, we've often thought, at least with major vendors, that you could trust rankings. One current set of rankings involves cloud providers. The general impression was that Amazon was first, Microsoft second, and Google third.

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Category: Information Technology
 

MakuluLinux LinDoz Offers Windows Comfort Zone, but It's All Linux Under the Hood

2020-02-07 18:00:00| TechNewsWorld

A new MakuluLinux LinDoz release is pending last-minute finishing touches and is perhaps days away, according to developer Jacque Montague Raymer. It is designed to make using Linux easier than ever. Recently, Raymer discussed the trials and tribulations of advancing his Linux line of distros. He revealed a process that no doubt is similar to what confronts many software developers.

Tags: the under offers windows

Category: Information Technology
 

Cyber Worries Help Push Doomsday Clock Closer to Midnight

2020-02-07 13:00:00| TechNewsWorld

The hands on the iconic "Doomsday Clock" moved to just 100 seconds to midnight last month. That is the closest they have come to the final hour since its creation in 1947. The Bulletin of the Atomic Scientists' Science and Security Board, in consultation with the Bulletin's Board of Sponsors, made the unprecedented decision to express the time remaining in seconds rather than minutes.

Tags: push clock closer midnight

Category: Information Technology
 

The Two Faces of Open Source: ECT News Roundtable, Episode 5

2020-02-06 20:00:00| TechNewsWorld

The open source software movement has evolved dramatically over the past two decades. Many businesses that once considered open source a threat now recognize its value. In spite of increased enthusiasm among enterprises, consumer interest by and large has not materialized. With large companies increasingly embracing open source, what does it mean to be a part of the FOSS "community"?

Tags: news open source open source

Category: Information Technology
 

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