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Archman Linux: Pure Arch With Extra Flair

2019-09-13 20:12:07| TechNewsWorld

Archman is an Arch Linux-based rolling distribution featuring the Calamares system installer, Pamac package manager, and a selection of preconfigured desktop environments. The distro's name is derived from the combination of Arch Linux and Pacman package management. The new version comes with a customized Xfce 4.14 desktop environment. The customization is immediately noticeable.

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Category: Information Technology
 

The Pitched Battle Over Streaming Content

2019-09-13 11:40:26| TechNewsWorld

At Apple's annual new products and devices event earlier this week, CEO Tim Cook told the crowd gathered at its Cupertino headquarters that the new Apple TV+ streaming service will be available for $4.99 per month. Consumers who buy a new iPad, iPhone or Apple laptop will receive a year of the subscription-based streaming video service for free. It was a shot across the bow at Disney.

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Category: Information Technology
 

Apple Debuts Triple-Cam iPhone, New iPad, and Aggressively Priced Game and TV Services

2019-09-11 11:52:43| TechNewsWorld

Apple raised the curtain on its latest iPhone models, introduced a new iPad, refreshed its watch, and announced pricing for its subscription game and premium TV services at an event in Cupertino, California. The highlight of the presentation was the new iPhone lineup: the iPhone 11, the 11 Pro and the 11 Pro Max. The iPhone 11 comes in six colors -- black, green, yellow, purple, red and white.

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Category: Information Technology
 

Google's Super-Sized Nest Hub Draws Mixed Reviews

2019-09-10 16:42:40| TechNewsWorld

The new larger version of Google's Nest Hub smart display has been garnering mixed reviews. It has a 10-inch screen, compared to its predecessor's 7-inch display, and it sells for $229, compared to $129 for the Nest Hub introduced in June. "I like the big screen on the Nest Hub Max, since I was able to watch a football game in the kitchen and still see the score," wrote Todd Haselton.

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Category: Information Technology
 

Taking the AI Approach to US Problem-Solving

2019-09-09 20:06:34| TechNewsWorld

At an IBM briefing on its joint AI project with MIT, it struck me that some of the training concepts could improve the quality of political decisions to shift attention more to fixing problems rather than using them as weapons against opponents. I'm not talking about using artificial intelligence systems directly. I'm suggesting we apply methods similar to those used to train them.

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Category: Information Technology
 

Multi-Cloud Strategy May Pose Higher Security Risk: Study

2019-09-06 12:16:26| TechNewsWorld

Users of a multi-cloud storage strategy may be twice as likely to face a security breach as those that use hybrid or single clouds, suggests a report from UK-based security specialist Nominet. Fifty-two percent of survey respondents who adopted a multi-cloud approach suffered a data breach over the past 12 months, compared to 24 percent of hybrid cloud users, and 24 percent of single-cloud users.

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Category: Information Technology
 

Amazon Trying Out Hand-Scanning Payment System: Report

2019-09-05 12:11:44| TechNewsWorld

Amazon is testing scanners that can identify a human hand to use as a payment method for in-store purchases. The company plans to introduce "Orville" to some Whole Foods stores by the beginning of 2020, and later expand it to all locations in the United States. Employees at Amazon's New York offices are said to be using the technology to buy items from specially equipped vending machines.

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Category: Information Technology
 

Sleep Monitoring Slated for Apple Watch

2019-09-04 11:49:33| TechNewsWorld

Apple reportedly has been developing sleep tracking functionality for the Apple Watch. The new "Time in Bed Tracking" feature will let users who wear the Apple Watch to bed track their sleep patterns. Consumers who have multiple Apple Watches can designate one for wearing in bed. he "Burrito" feature will let Apple Watch track a user's quality of sleep, including movement, heart rate and noises.

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Category: Information Technology
 

Case Study: Unique Influencer Content Campaign Drives Awareness, Engagement, and 6-Figure Leads

2019-09-03 20:58:44| Marketing and Public Relations - M&O

Sometimes when you give a little, you get a lot. This was certainly the case for Alcatel-Lucent Enterprise (ALE). The 100-year-old business technology company approached TopRank Marketing with a burgeoning idea: develop a recognition program for IT network and IT enterprise communications leaders. By doing so, they hoped to increase visibility and engagement across key verticals, but they needed the support and expertise to get it off the ground. Being a company steeped in innovation, ALE looked to TopRank Marketing to create something unlike anything they had ever done beforea new type of program that would engage the next generation of IT professionals. Soon, a robust influencer content marketing strategy turned a simple idea into a flagship recognition program: the IT Vanguard Awards. The results? By honoring the great work being done by IT professionals, ALE drove awareness, engagement, and positive brand experiences that led to new prospect conversations with six-figure new business potential. Building the IT Vanguards Award Program Campaign On the surface, building a campaign strategy for an awards program seems pretty simple. Develop the campaign hook and program identity Promote the program to gain nominations Collect nominations Review the nominations Select the honorees Announce and promote the honorees Of course, its a lot more complicated than that. The Hook: Branding the Awards Program Any first-time marketing initiative is a testing ground; its a pilot project that blends best practices and innovative thinking. Ultimately, the goal is to not only reach your original objectives, but also determine whether the initiative can be part of your long-term marketing strategy. From the beginning, we envisioned this awards campaign having legs beyond the inaugural year so ALE could continue to build awareness and engagement for years to come. That meant we needed to establish a brand and a creative hook that would resonate with our audience and stand the test of time. ALEs brand and technology offerings are built to make connections of all kinds possible for their customers. That coupled with the companys solid 100-year reputation led us to define key campaign themes: Prestige, business innovation, and customer experience. After several collaborative brainstorming sessions, we determined that this recognition program would honor IT leaders who were leaving the status quo behind to achieve better business outcomes and improve customer experiences. These leaders would be dubbed IT Vanguards. The Marketing Strategy: A Phased Approach Given the nature of the program, the TopRank Marketing team developed a two-phased campaign strategy to bring clear focus to a logistically difficult endeavor. The first phase was designed to generate awareness around the inaugural award program and garner nominations. The second phase would build on program awareness and highlight the work, expertise, and insights of our chosen honorees. A custom-built, interactive landing page was the destination for both phases, designed to make it easy for people to nominate in Phase 1. The landing page was refreshed in Phase 2 to showcase the 11 honorees insights on how theyve found success, as well as judges commentary on what defines an IT Vanguard and industry trends. To drive qualified prospects to the landing page, our overall tactical mix was incredibly robust, with tactics being tailored to the different stages. Some of the tactics included: Brand employee social Paid brand social Honoree social Email Outreach to relevant third-party organizations such as industry associations Press releases LinkedIn Pulse content Blog content But a defining piece of the marketing pie was the addition of credible third-party voices: A judging panel featuring industry experts and influencers. The use of influencers was an important strategic consideration for several reasons: Credibility: The five-judge panel included four experts from outside of ALEs walls. This was important to make it clear that this award was meant to be objective and inclusive. Reach: The judges helped promote our call for nominations across their networks in Phase 1 and spread the good news in Phase 2. Relevance: Our judges had relevant insight and expertise in the IT network and enterprise communications field, which helped ensure the honorees represented the tenants of an IT Vanguard. Campaign Results Beyond Expectations Early on, the ALE and TopRank Marketing teams knew that proper planning and targeting was crucial to reach our objectives. And the overall results have been astounding: 52 quality, relevant nominations secured in Phase 1 Nearly 14,000 combined landing page views during roughly 10 weeks of promotion (Six weeks for Phase 1; four weeks for Phase 2), with paid social playing a major role in Phase 1s awareness efforts 100% influencer judges amplification across social channels 100% honoree engagement (e.g. direct conversations with the ALE and TopRank Marketing teams, social sharing, internal sharing) Third-party recognition of the honorees prestigious achievement, including press releases and special ceremonies held by the honorees local governments, school boards, and companies. Multiple sales qualified prospects, with new business potential in the six-figures. I am a firm believer that none of us can do great things alone. I really pushed the TopRank Marketing team hard. They stuck with me throughout this project and encouraged me at every turn. This project could not have been done without them and we are delighted to see how impactful this program has been in such a noisy, competitive market.  Jen Holtvluwer, Director of Marketing and Inside Sales, ALE The Next Phase Based on the success of the 2019 program,

Tags: content case study unique

Category: Information Technology
 

The Beauty of Progressive Web Apps

2019-09-03 20:33:22| TechNewsWorld

As more Web traffic comes from mobile devices -- particularly traffic to e-commerce sites -- it's becoming ever more important for businesses to have content that loads onto small screens easily, quickly and effortlessly. To some degree, native mobile apps until now have filled that need, but they must be downloaded, and their functionality may have significant limitations.

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Category: Information Technology
 

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