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Innovid adds VAST inventory support across major vendors

2018-07-18 15:40:23| Digital TV News

Innovid has announced support for third party viewability measurement from all major vendors in VAST inventory. Complete video viewability measurement was previously only available in VPAID inventory. On mobile and connected TV, VAST is more commonly used than VPAID.

Tags: support major inventory vast

Category:Consumer Goods and Services

SimpleReach launches all-in-one digital video measurement platform

2018-07-18 15:30:09| Digital TV News

SimpleReach has announced the release of its all-in-one video measurement platform that enables brands to seamlessly track owned, publisher partner, and influencer video performance across the digital video landscape.

Tags: video digital platform measurement

Category:Consumer Goods and Services

UK: TV streaming services overtake pay TV for first time

2018-07-18 07:30:46| Digital TV News

The number of UK subscriptions to television streaming services like Netflix has overtaken those to traditional pay television for the first time. The findings are part of Ofcoms Media Nations report, a study of major trends in the UKs television, radio and audio sectors.

Tags: time services pay streaming

Category:Consumer Goods and Services

Tremor Video DSP and Dstillery deliver joint audience targeting solution

2018-07-17 15:40:18| Digital TV News

Tremor Video DSP has announced that it has partnered with Dstillery to deliver an exclusive audience targeting solution. The partnership leverages Tremor Video DSPs video bid stream data and advanced creative with Dstillerys predictive marketing intelligence.

Tags: video solution audience joint

Category:Consumer Goods and Services

Smart TV share jumps to 70% of TV shipments in 2018

2018-07-17 15:30:07| Digital TV News

The global unit-share of smart TVs rose from 45 percent of total TV shipments in 2015 to 64 percent in 2017. It is expected to reach 70 percent of all TV shipments in 2018., according to IHS Markit (Nasdaq: INFO).

Tags: tv share smart shipments

Category:Consumer Goods and Services

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