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castLabs deploys multi-DRM license delivery at M6 Group

2018-07-11 10:30:45| Digital TV News

castLabs has announced the deployment of multi-DRM license delivery network technology at M6 Group across its VoD and live streaming digital platform 6play. Adopting HTML5 playback, M6 Group sought a proven solution to simplify the task of DRM licensing across all screens.

Tags: group license delivery deploys

Category:Consumer Goods and Services

10% of U.S. broadband households watch esports

2018-07-10 15:40:58| Digital TV News

Parks Associates has announced research on the rise of esports, showing 10% of U.S. broadband households are watching this new form of content. Parks defines esports as professionally or semi-professionally organized competitive video gaming events.

Tags: watch broadband households

Category:Consumer Goods and Services

dataxu reports 40x YoY increase in TV advertising sales

2018-07-10 15:30:37| Digital TV News

dataxu has announced a record 40x year over year increase in TV advertising purchased through its TouchPoint DSP in Q1 2018. dataxus software enables audience-based TV buying from a range of premium providers.

Tags: sales advertising increase reports

Category:Consumer Goods and Services

Conway signs up for Espial's SaaS video platform

2018-07-10 14:40:56| Digital TV News

Espial has announced that Conway Corporation, a provider of internet, digital TV, telephone, home monitoring, and utilities to customers in Conway, Arkansas has signed an agreement to license Espials Elevate SaaS video platform.

Tags: video signs platform conway

Category:Consumer Goods and Services

Simpli.fi brings addressability to programmatic advertising with geo-fencing solution

2018-07-10 14:30:06| Digital TV News

Simpli.fi has announced Addressable Geo-Fencing, a programmatic advertising solution that uses plat line and GPS data for precise location targeting. The solution is a complement to other address-based marketing initiatives such as addressable TV and direct mail.

Tags: advertising solution brings addressability

Category:Consumer Goods and Services

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