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Learn To Break Through Social Media Noise with Long-Form, Influencer-Driven Content At Minneapolis SMB Event

2019-08-09 13:00:08| Marketing and Public Relations - M&O

How can marketers break through social media noise? Learn how long-form influencer-driven content drives social media success, in a new case study from TopRank Marketing's Senior Director of Digital Strategy Ashley Zeckman, who will be presenting on Thursday, August 22 at Social Media Breakfast in Minneapolis. Event Details: August 22, 2019 Minneapolis-Saint Paul Social Media Breakfast's Social Media Case Studies event. Hashtag: #SMBMSP The Neu Neu Event Center | Formerly 514 Studios 514 North 3rd Street Minneapolis, Minnesota 8:00 a.m. 10:00 a.m. Central Breaking Through Social Media Noise with Long-Form, Influencer-Driven Content [caption id="attachment_8018" align="alignright" width="100"] Ashley Zeckman[/caption] Competition on social platforms is FIERCE as more and more marketers are struggling to drive results from social media. And unfortunately, this race to social media success is proving to be a major turn-off for consumers. In fact, the more brands target audiences with paid (and organic) product-based social content, the more annoyed consumers are begging to become. Yet, people on average are spending almost 2 1/2 hours on social media per day. So what gives? How can brands break through? Thats why TopRank Marketing partnered with LinkedIn Communities to explore the possibility of partnering with B2B influencers to create a program featuring engaging, long-form content on LinkedIn in a mobile-first world. So what was the result? Were audiences engaged? Youll have to attend to find out! Join Ashley Zeckman as she walks through a methodology for developing a social-first approach with influencers. Join Online or In-Person Be sure to follow Ashley at @azeckman, and take advantage of a great opportunity to hear her present. Registration and conference details are available on the event website. We're looking forward to seeing you there! If you'd like to learn more about our influencer marketing and other career opportunities, visit the TopRank Marketing careers page. The post Learn To Break Through Social Media Noise with Long-Form, Influencer-Driven Content At Minneapolis SMB Event appeared first on Newsroom.

Tags: content media social learn

Category:Information Technology

Can Collaborating with Influencers Help You Save the Day & Change the World? Ashley Zeckman Shows How at #DSMPLS

2019-08-08 22:14:41| Marketing and Public Relations - M&O

Can collaborating with influencers help you save the day and change the world? Stranger things have happened, as TopRank Marketing's Senior Director of Digital Strategy Ashley Zeckman will explain and explore in a new presentation on Wednesday, August 14 during the Digital Summit Minneapolis event. EVENT DETAILS: Digital Summit Minneapolis August 14 - 15, 2019 Minneapolis Convention Center 1301 Second Avenue South Minneapolis, Minnesota Hashtag: #DSMPLS SESSION DETAILS: Wednesday, August 14 4:00 p.m. 4:30 p.m. Central Stage 2 Stranger Things Have Happened: How Collaborating with Influencers Can Help You Save the Day & Change the World [caption id="attachment_8018" align="alignright" width="100"] Ashley Zeckman[/caption] Eleven isnt the only kid from Hawkins Indiana that possesses special powers. Each of the children that have graced our screens for two binge-worthy seasons of Stranger Things have something special to offer. And the same goes for your influencers. Some influencers that you work with may have the power of social while others have minds that can literally move your audience to action. But the question is: how can you harness the power of influencers to create epic, infotaining, award-worthy content? After this session with Ashley, youll be able to: Define different influencer types and powers Develop an influencer outreach strategy that wins influencer trust Identify the steps for creating a stellar experience for your audience and your influencers Replicate stories of successful content and influencer marketing Follow Our Team Online or Join Us In-Person Be sure to follow Ashley at @azeckman and the official conference hashtag, and be sure to take advantage of an excellent opportunity to hear her present. A TopRank Marketing team including our Influencer Marketing Strategist Debbie Friez, Account Manager Elizabeth Williams, and Content Strategist Annie Leuman will also be attending and live blogging through the Digital Summit Minneapolis event, so keep posted for coverage on our blog. Registration and conference details are available on the event website. We're looking forward to seeing you there! If you'd like to learn more about our influencer marketing and other career opportunities, visit the TopRank Marketing careers page. The post Can Collaborating with Influencers Help You Save the Day & Change the World? Ashley Zeckman Shows How at #DSMPLS appeared first on Newsroom.

Tags: how day world save

Category:Information Technology

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