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Accountability: The Missing Link Between Process and ROI

2013-04-10 18:19:19| AutomotiveDigest.com - Automotive Industry News

Id like to think that by now most dealerships have a written Internet sales process to handle Internet leads effectively. As the documented, researched and confirmed driver of lead quality, an established process is the key to obtaining a maximum ROI from Internet leads. Though many dealers are allocating a substantial portion of their marketing budget to attract Internet leads, many are still not achieving the recommended minimum of five times their ROI on those dollars spent, even with a good process. Why not? Read MoreThe Article Accountability: The Missing Link Between Process and ROI appeared first on Automotive Digest.

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Category:Automotive

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