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Addressable TV advertising technology already reaches over 9 million Australians
2018-08-26 13:00:13| Digital TV News
Addressable TV advertising technologies allow advertisers to segment TV audiences and serve different ads within a common program or navigation screen. Research from Roy Morgan shows that over 9 million Australians are already using the devices and services that this kind of technology requires.
Tags: technology
advertising
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Category:Consumer Goods and Services