Each segment of the automobile retail industryfranchise dealers, independent dealers, and BHPH dealershas unique operating practices and processes.
While the systems and culture may vary, the fundamental practice of building customer relationships remains the same.
When it comes to most effectively utilizing your dealerships most valuable assetyour customersdealers across the board face the same challenges: how do we effectively and efficiently maintain all the information we have about our customers, and what is the best way to then use that information to help us sell more cars?
As for managing your customer data, here are a few basic steps:
Create a written sales process in detail that meets good business practices.
Evaluate each of your sales people. Number of ups taken, closing percentage, delivery percentage, repeat business, mistakes, and computer skill level.
Review findings with each sales person and set across the board goals.
Review your Internet process and how it is being managed.
Determine what your failings are and what needs to change. This is the hardest to come to grips with. Just be honest in addressing issues and move forward.
Read on for more great tips on building a successful process from industry expert Howard Leavitt, Founder of AutoRaptor CRM...The Article Best Ways to Manage Leads and Build Customer Relationships appeared first on Automotive Digest.