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Comscore to provide measurement for Xandr's addressable offering

2019-08-14 14:30:09| Digital TV News

Comscore will be the measurement provider for Xandr's Addressable offering, inclusive of DIRECTV, Altice USA, and Frontier. The deal is designed to give advertisers reliable third-party measurement across the leading U.S. live linear addressable footprint.

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