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Diageo chasing Aperol Spritz US success with Ketel One, Smirnoff extensions - Diageo Capital Markets Day 2019

2019-06-03 16:51:00| Daily beverage news and comment - from just-drinks.com

Diageo has noted the recent success of Campari Group's Aperol in North America and is looking to target the brand's performance in the pre-dinner consumption occasion with a slew of recently-released brand extensions.

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