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Direct Linking of Dealer Inventory Avoids Consumer Lead Forms
2013-11-02 22:32:45| AutomotiveDigest.com - Automotive Industry News
For the first time, consumers who search inventory on third-party sites will be connected directly to that vehicles detail page (VDP) on the dealership website. LotLinx now powers 125+ automotive search sites, from AOL Autos to Car and Driver, which reach over 85% of all auto shoppers. Over 50 dealerships, including several major dealer groups, have tested, then expanded, LotLinx and are generating significant increases in sales velocity and ROI. For example, across all dealerships using LotLinx, cost per VDP view was $3.08 versus $40.26 for non-branded Search Engine Marketing (SEM); cost per unique shopper was $4 versus $121.72 for non-branded SEM, and engagement was 33% higher. Data confirms that these consumers are more engaged, spend more time on the dealerships website, view more vehicles and are closer to a purchase than traditionally generated traffic. How does LotLinx work? The Article Direct Linking of Dealer Inventory Avoids Consumer Lead Forms appeared first on Automotive Digest.
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Category:Automotive