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Editor's Viewpoint - Diageo's Sale of Bushmills an Admission of Defeat to Pernod Ricard's Jameson?

2014-11-03 13:42:00| Daily beverage news and comment - from just-drinks.com

Diageo's move to take back full control of Don Julio certainly indicates the potential for Tequila. However, it is the company's divestment of Bushmills that speaks even louder, to the future for Irish whiskey.

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