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Hasbro Freezes out Mattel With New Disney Deal

2014-09-24 19:07:08| Toys - Topix.net

The toy wars just got a bit colder thanks to Disney's "Frozen," with Hasbro wrestling the rights for dolls from the hit movie away from its rival Mattel. Hasbro Inc. announced Wednesday that its new deal with Disney Consumer Products will give it global rights - with the exception of Japan - to develop dolls based on "Frozen."

Tags: deal disney mattel hasbro

Category:Consumer Goods and Services

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