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Hasbro Says It's Playing Catch-Up With The Demand For 'Star Wars' Toys

2015-11-16 22:31:05| Toys - Topix.net

Sales of Star Wars -related toys are "running ahead of our expectations" - to the point where "inventory has been light," forcing Hasbro to catch up - CEO Brian Goldner told an Investor Day gathering today. The lead toymaker for the movie franchise notes that it's unlike most other licensed merchandise properties: Toys and other stuff tied to Star Wars: The Force Awakens hit the shelves about nine weeks ago on Disney's "Force Friday."

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Category:Consumer Goods and Services

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