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How BMW is Offering Perks and Planning Profits for Electric Car Lineup
2013-04-22 05:02:59| AutomotiveDigest.com - Automotive Industry News
Most certainly, BMW is not building electric cars to compete directly with the Nissan Leaf. The German automaker is more likely to take on the Tesla Model S, and plug-in hybrids coming to market from other global automakers. While the company has carefully conducted a three-vehicle phase test program, BMW is now serious about marketing its upcoming i3 and soon-to-follow i8. Offering perks to electric vehicle buyers is the most significant development in BMWs electrified marketing strategy. Offering traditional fuel powered BMW models the EV owners can borrow from local BMW dealers is part of it, along with car sharing and using the onboard navigation system to find charging stations. Theres another key element to what BMW thinks will bring profit margin success to its electric cars carefully managing what goes into them. Carbon-fiber reinforced plastic will make up the passenger compartment, and it weighs half as much as steel and 30% less than aluminum. Read all about BMWs clever marketing strategy offering perks to EV buyers, and more details on whats being done to make production more profitable. The Article How BMW is Offering Perks and Planning Profits for Electric Car Lineup appeared first on Automotive Digest.
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Category:Automotive