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How playing the indulgence card could return CSDs to success - NPD trends
2017-08-31 17:46:00| Daily beverage news and comment - from just-drinks.com
Carbonated soft drink producers seem to be fighting a losing battle when it comes to sugar. Reformulating drinks with no- or low-calorie sweeteners has not worked out as planned. Smaller-size packages are boosting margins, but at the expense of volume. Apologising for sugar is not working; maybe, going in the opposite direction by celebrating sugar (and indulgence) could produce a different result.
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Category:Food and Related Products