je.st
news
Home
› How to turn a domestic spirit into a global brand - Interview, Montenegro Group CEO Marco Ferrari
How to turn a domestic spirit into a global brand - Interview, Montenegro Group CEO Marco Ferrari
2015-11-26 13:38:00| Daily beverage news and comment - from just-drinks.com
Last year, Marco Ferrari left his post as CMO of SPI Group to lead Italian spirits and aperitif maker Montenegro Group. just-drinks spoke to him at the TFWA exhibition in Cannes in October to find out what it is like to go from managing a global brand such as Stolichnaya to a company with strong domestic brands and a global outlook. Ferrari also spoke about his ambitions for Amaro Montenegro, a herbal liqueur that is finding traction in the US.
Tags: group
global
turn
brand
Category:Food and Related Products