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Influencer Marketing: Hype or Hope for B2B? New Webinar Featuring Lee Odden

2017-07-11 19:25:47| Marketing and Public Relations - M&O

B2C companies have been working with celebrities or influencers for decades. Their B2B counterparts however, have only begun experimenting over the past couple of years. Because influencer marketing is a relatively new concept for many B2B marketers, there are still a lot of questions about what it is, and if it really works. After appearing…The post Influencer Marketing: Hype or Hope for B2B? New Webinar Featuring Lee Odden appeared first on Newsroom.

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