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Is Brown-Forman putting too many eggs in one basket? - Comment

2016-06-14 14:27:00| Daily beverage news and comment - from just-drinks.com

Brown-Forman's recent strategic moves represent a narrowing of the company's focus on its core strengths: Whisk(e)y in all its forms, with Tequila playing a supporting role. The big question now is whether that process should continue to its logical conclusion with the disposal of Finlandia vodka, a brand that has hardly been a star performer in recent times.

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