Home › "It's about the consumer, stupid" - Interview, Accolade Wines CEO Paul Schaafsma - Part II
 

Keywords :   


"It's about the consumer, stupid" - Interview, Accolade Wines CEO Paul Schaafsma - Part II

2016-03-10 13:41:00| Daily beverage news and comment - from just-drinks.com

In the second part of this week's just-drinks interview with Accolade Wines CEO Paul Schaafsma, we discuss the role brands have to play in the wine industry, whether wine is more of an FMCG than a purist's playground and the secrets to successful marketing.

Tags: part ii paul consumer

Category:Food and Related Products

Latest from this category

All news
»
15.05Mooncat Introduces New Hue, Holds Bi-Annual Sale
15.05Eastern North Pacific Tropical Weather Outlook
15.05European Wax Center\'s EWC Treat Brightening Ingrown Hair Wipes Awarded
15.05Atlantic Tropical Weather Outlook
15.05PBE Makes Investment in Plus-Size Adult Incontinence Products
15.05Flint Group retains EcoVadis Silver Medal for 2024
15.05Mark Andy hosts student workshop in Poland
15.05Kenvue Launches Aveeno Baby Healthy Start Wash and Balm
More »