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Home › "It's difficult to stretch existing vodka brands upwards" - Campari CEO

 

"It's difficult to stretch existing vodka brands upwards" - Campari CEO

2016-03-03 12:18:00| Daily beverage news and comment - from just-drinks.com

The CEO of Gruppo Campari has flagged the challenges in creating a more premium version of Skyy vodka, to drive growth for the brand.

Tags: existing difficult brands ceo

Category:Food and Related Products

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