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Home › "It's who we are" - Coca-Cola Enterprises backs Rugby World Cup tie-up

 

"It's who we are" - Coca-Cola Enterprises backs Rugby World Cup tie-up

2015-10-30 13:38:00| Daily beverage news and comment - from just-drinks.com

The head of Coca-Cola Enterprises (CCE) has admitted there is no precise way to measure returns on events such as the Rugby World Cup but said big-name sponsorship is "who we are".

Tags: world enterprises cup rugby

Category:Food and Related Products

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