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Jeans sales rally amid competitive athleisure landscape

2018-01-18 11:22:00| Daily apparel & textile news and comment - from just-style.com

Despite the impact of the athleisure trend on sales of jeans, latest figures show the category has continued to post absolute value growth as manufacturers continue to innovate and adapt to evolving consumer needs. Lorna Hennelly, beauty and fashion analyst and Marguerite LeRolland, beauty and fashion consultant at market research provider Euromonitor International look at how the sector is shaping up.

Tags: sales competitive landscape jeans

Category:Consumer Goods and Services

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