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Kellogg buys up Egyptian cereal firm for US$50 mil. with sights set on Africa

2015-09-29 23:36:28| Agriculture - Topix.net

Kellogg said Monday that it bought Egyptian cereal company Mass Food Group for US$50 million as it seeks to boost its presence in Africa. When it was founded in 1996, Mass Food was the first company to introduce cereal to Egyptian consumers, Kellogg said.

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