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Keynote Speaker addresses how to sell across generations.

2016-02-22 14:31:11| Industrial Newsroom - All News for Today

AAMA hosted speaker Matt Beaudreau from the Center for Generational Kinetics at its 2016 Annual Conference. For those at the conference, he drew a map for selling across generations and offered strategies that can help drive sales. He discussed the many differences among generations in terms of relationship to technology, relationships with each other, spending habits, and other categories. He also addressed the common belief that Millennials are often an entitled generation.

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