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Mattel Is losing Ground Due to New Trends and Higher Competition

2015-03-31 02:53:07| Toys - Topix.net

In this article, let's take a look at Mattel Inc. , a $7.65 billion market cap toy company whose successful brands and products include Barbie dolls, Fisher-Price toys, American Girl dolls and books and Hot Wheels. The company is one of the largest players in the toy industry, having approximately a 20% market share in the U.S. toy industry.

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Category:Consumer Goods and Services

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