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Mattel needs to reinvent Barbie and Hot Wheels: Can you help?
2015-04-18 23:31:56| Toys - Topix.net
With sales down 14 percent as kids gravitate to digital games, Mattel Inc., the maker of Barbie, is betting a new approach can help improve sales: crowdsourcing. The American toymaker, founded in 1945, is looking for solutions from outsiders, partnering with New York's Quirky Inc. to encourage inventors to submit product ideas for new toys.
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Category:Consumer Goods and Services