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Mediaset, TF1 and ProSiebenSat.1 set up ad exchange
2017-06-09 17:10:58| Digital TV News
Mediaset, TF1 and ProSiebenSat.1 are establishing in equal shares the European Broadcaster Exchange (EBX) to address the demand for brand-safe environments and high-quality pan-European video campaigns at scale.
Tags: set
exchange
tf1
mediaset
Category:Consumer Goods and Services