After Sprouts became one of the newest grocery chains to enter the Memphis market by opening stores in Lakeland and Germantown earlier this year, company spokesman Diego Romero described the chain's arrival as practically a no-brainer. He told The Memphis News how it was clear to the company that Memphis-area shoppers are "really hungry" for an abundance of grocery options and a multiplicity of smaller grocery stores like Sprouts to "pop in and out of."