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Microsoft smartphones take aim at niche markets - report
2015-10-05 09:57:00| Telecompaper Headlines
(Telecompaper) Microsoft is expected to announce at least two high-end Lumia smartphones at a media event in New York on 6 October, the Wall Street Journal reported, citing sources, who added that the company is no longer going for the mass market but for niche markets such as business, when it hopes its smartphone will have a competitive advantage. Microsoft is betting that shoppers and mobile-application developers will find it alluring to buy Windows smartphones, or write applications for them, in tandem with Windows PCs. To lure app makers who have treated Windows smartphones as an afterthought, Microsoft has made it easier to repurpose their iPhone or Android apps for Microsoft phones. People close to Microsoft say success at proliferating Windows 10 -the company aims to have it installed on 1 billion devices by mid-2018- would give a huge lift to Windows smartphones.
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Category:Telecommunications
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