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Morgan Stanley: Zillow ads increase prospects of double-sided transactions for real estate agents
2015-09-11 02:47:00| Real Estate - Topix.net
Takeaways: A Morgan Stanley study concludes that Zillow is enabling agents to increase the number of dual agency transactions through Zillow ads. The study shows that for 60 percent of Zillow's premier agents, advertising on the portal enabled them to increase their number of dual agency transactions and drove a 30 percent increase in these transactions.
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Category:Real Estate
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