Home Muddying the Gap: how the US clothing chain has failed to uphold its identity
 

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Muddying the Gap: how the US clothing chain has failed to uphold its identity

2015-06-20 10:45:25| Apparel - Topix.net

The news that Gap is to shut 175 of its 675 North American stores, as well as a number of European branches, underlines just how much the fashion industry has changed since the US chain's 1990s heyday. When Alanis Morissette was on the radio and Friends was on TV, Gap's chinos and khaki combats were an essential part of a fashionable wardrobe.

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