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Nielsen Catalina Solutions Finds Mobile Drives Incremental Sales for...

2015-06-02 15:01:24| Agriculture - Topix.net

Nielsen Catalina Solutions , a leader in enabling marketers to increase the sales impact of their advertising by powering cross-channel platforms with actual purchase data, announced results of a new campaign that showed a seven percent lift in offline retail sales for Kellogg Company . The campaign, delivered across multiple devices in conjunction with Pandora , the leading Internet radio service, delivered exceptional results and determined mobile as the most effective channel for driving sales.

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