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Older People About to Revolt: They Spend $4 Trillion a Year & Marketers Seem to Care Less
2016-05-04 20:29:47| AutomotiveDigest.com - Automotive Industry News
The Situation: One Third of population or 222M in U.S. & rich countries are over 60. These people spend $4T per year and number(s) are growing. Only 31% of companies are focusing sales & marketing on this market Significance: Why is this? Young people dominate marketing, agencies, & media-buys Older Car Shoppers are going to reshape the automotive business landscape Biggest challenge: What is old anymore? 60 is the new 40 & so on. Automobile & health care industries are on this Grey Market with a Silver Rush Marketers are discretely learning in early stages of a market revolution What You Can do: Go to startling Economist article The Grey Market and alarm your marketing department. _______________________________________________________________________ The Article Older People About to Revolt: They Spend $4 Trillion a Year & Marketers Seem to Care Less appeared first on Automotive Digest.
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Category:Automotive