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Orange Kenya says will not rebrand despite sale conclusion
2016-06-14 08:45:00| Telecompaper Headlines
(Telecompaper) Orange Kenya will not rebrand, at least for now, following the sale of a majority stake to Helios. The Treasury said the new owners will instead be required to concentrate on turning around the company to effectively compete with Safaricom, Airtel and Equitel in the market. According to the government, the company will still use the Orange brand for at least 18 months, The Star reported.
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Category:Telecommunications