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'Organic is now mainstream': Daymon exec talks Gatorade's organic launch

2016-01-13 17:34:31| Beverages - Topix.net

PepsiCo recently announced the launch of organic Gatorade for 2016, something an executive with Daymon Worldwide said is a forward-thinking move that is quickly becoming the norm. "Organic is mainstream now," Carl Jorgensen, director of global consumer strategy of wellness at Daymon Worldwide , a company focused on brand building, sourcing, and retail driven services told BeverageDaily.

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