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Paywizard and Massive Interactive use analytics to optimise OTT UI

2017-08-31 19:40:40| Digital TV News

Paywizard has announced a partnership with Massive Interactive. The collaboration will enable operators to use rich data insight and predictive analytics to more effectively target subscribers and tailor the UI at the key Decision Moments in the customer journey.

Tags: interactive massive analytics ui

Category:Consumer Goods and Services

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