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Philly's bike-sharing program mistakenly adopts trademarked name

2015-02-12 04:44:17| Industrial Machines - Topix.net

The catchy name selected for the city's new bike-sharing program, "Indego," is a registered trademark of a Cleveland company, which says it will investigate if it should try to block Philadelphia from using the name. The Indego name was designed to celebrate the $8.5 million contribution to the program by Independence Blue Cross, combining "independence" and "go."

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