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Ponies and princesses: Hasbro launches charm offensive for girls

2016-02-25 13:19:11| Toys - Topix.net

A Transformers statue stands on display at the Hasbro booth during the 2014 Comic-Con International Convention in San Diego, California, in this file photo taken July 25, 2014. Having captivated boys with its Star Wars figures, Hasbro Inc is turning to Disney Princesses and the launch of its first animated movie to arrest a five-quarter slump in sales of its toys for girls.

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