Anyone remotely within the orbit of SAP lately knows that its number-one focus is the HANA in-memory database and development platform. At this week's Sapphire conference in Orlando, the vendor sought to show the progress it is making in both building out HANA's capabilities as well as attracting developers and partners to HANA. "After four years of preaching HANA, I think we have reached a relative climax," SAP co-founder and Chairman Hasso Plattner said during a keynote address Thursday. "It's not about HANA anymore, it's about the applications on HANA."