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SAP buying KXEN for predictive analytics

2013-09-10 20:19:34| InfoWorld: Top News

SAP is expanding its arsenal of data-analysis software with the acquisition of predictive analytics vendor KXEN, announced Tuesday. Predictive analytics has a different goal than traditional BI (business intelligence) software. Rather than generating reports and dashboards off stores of business data, predictive analytics uses statistical models to search for correlations and patterns that might offer clues about customer behavior, market trends, and other areas.

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