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Shifts in TV viewing open new opportunities for advertisers
2019-03-07 17:30:47| Digital TV News
Comcast Spotlight has released a research whitepaper that explores how fundamental shifts in the TV viewing experience have opened new opportunities for advertisers. New distribution points and technological advancements have enabled TV advertisers to reach consumers throughout the full marketing funnel.
Tags: open
opportunities
viewing
advertisers
Category:Consumer Goods and Services