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Ten ways to successfully target older consumers - Focus

2016-10-25 16:22:00| Daily beverage news and comment - from just-drinks.com

This week, Tetra Pak released a report on how best to market new products at the over-60s. According to the company, the demographic is the fastest-growing consumer age group and is seeing its spending power increase. The packaging firm issued a list of guidelines for beverage companies on what they should be doing to appeal to this important market.

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