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The story of NFC - How near-field communication technology is changing alcohol marketing - Focus
2018-03-26 11:06:00| Daily beverage news and comment - from just-drinks.com
In 2014, Diageo, the world's biggest multi-category spirits producer, sent out a call to the world's growing pool of start-up tech companies. The Johnnie Waker and Smirnoff owner was offering a US$100,000 prize for disruptive innovations that could, as Diageo said at the time, solve no less than "our biggest business challenges".
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