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Tru Optik and ZypMedia provide local ad marketplace for Sinclair Broadcast OTT

2018-03-05 15:20:07| Digital TV News

Tru Optik is working with ZypMedia to power an OTT marketplace for Sinclair Broadcast. Local advertisers will be able to use ZypMedias platform to create targeted campaigns across all CTV screens using third party demographic data and advertiser first party data.

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