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Tru Optik releases measurement and validation service for targeted OTT advertising
2018-06-18 11:30:18| Digital TV News
Tru Optik has announced the release of its Cross-Screen Audience Validation (CAV) service which provides de-duplicated household-level reach and frequency, device authentication, and advanced audience validation for OTT and CTV campaigns.
Tags: service
advertising
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measurement
Category:Consumer Goods and Services