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Home › US: Big brewers should ditch brand extensions for new styles - research

 

US: Big brewers should ditch brand extensions for new styles - research

2014-01-29 13:31:00| Daily beverage news and comment - from just-drinks.com

Mainstream US brewers have mostly failed to have a "lasting impact" on sales with expensive brand extensions and should instead copy craft brewers by launching new styles, according to a new report.

Tags: research big brand styles

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