What's on Martin Sorrell's mind: 'We need to rename advertising'

Home › What's on Martin Sorrell's mind: 'We need to rename advertising'

WPP CEO Martin Sorrell believes that the definition of advertising as we collectively understand it is outdated. Branding needs a rebrand.

03.05	Fedrigoni Self-Adhesives introduces compostable label material
03.05	Meat Institute guidance fights child labor, identity fraud
03.05	Ravenwood linerless materials approved for recyclability in ARL
03.05	Getting the best out of a breeding operation
03.05	Siegwerk further strengthens coatings portfolio
03.05	Fortis details growth, Harper hosts Roadshow and more
03.05	New dairy regulations make dent in cattle sales
03.05	Durst set to unveil KJet hybrid press
More »

je.st