je.st
news
When spirits companies cut their marketing budgets, why not increase yours? - Comment
2018-02-22 13:27:00| Daily beverage news and comment - from just-drinks.com
Spirits commentator Richard Woodard will have been relieved to see the back of The Winter Olympics last weekend. He now has the time to ponder companies' marketing spends... and to run his rule over Pernod Ricard's latest - somewhat risqué - activation for Absolut.
Tags: comment
increase
marketing
companies
Category:Food and Related Products