Home When spirits companies cut their marketing budgets, why not increase yours? - Comment
 

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When spirits companies cut their marketing budgets, why not increase yours? - Comment

2018-02-22 13:27:00| Daily beverage news and comment - from just-drinks.com

Spirits commentator Richard Woodard will have been relieved to see the back of The Winter Olympics last weekend. He now has the time to ponder companies' marketing spends... and to run his rule over Pernod Ricard's latest - somewhat risqué - activation for Absolut.

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