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Why is The Coca-Cola Co buying Costa? - Comment

2018-08-31 16:56:00| Daily beverage news and comment - from just-drinks.com

If you take it at an ingredient level, The Coca-Cola Co's move today to buy UK-based coffee chain Costa for US$5.1bn makes some kind of sense. Both cola and coffee contain caffeine, after all. But from a business perspective - where is the boost in this move?

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