Home Why is kombucha gaining traction with big drinks companies? - NPD trends
 

Keywords :   


Why is kombucha gaining traction with big drinks companies? - NPD trends

2018-06-19 11:59:00| Daily beverage news and comment - from just-drinks.com

These are changing times for kombucha. Molson Coors' acquisition of California-based Clearly Kombucha earlier this month, following PepsiCo's 2016 purchase of kombucha and vinegar tonics producer KeVita and Suja's (partly owned by Coca-Cola) recent kombucha extension show that the segment is in the process of graduating from niche status to a broader market sufficient in size and scope to interest the beverage giants. This being the case, the odds on 2018 marking a breakout year for kombucha are shortening.

Tags: big companies trends drinks

Category:Food and Related Products

Latest from this category

All news

»
28.03Florida 4-H youth uses 3D printer to save pig
28.03Proposed meat, poultry plant wastewater standards stir up strong opinions
28.03AMPs New Design Scheme Aims to Flex Artificial Intelligence Capabilities in MRFs
28.03Humans pass more viruses to animals than we catch from them
28.03Humans pass more viruses to animals than we catch from them
28.03How do I renew my UK passport and what is the 10-year rule?
28.0330% of EU SVOD viewing time goes to content from the EU plus UK
28.03Farm Progress America, March 28, 2024
More »